Strategic planning process used in tesco

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Strategic planning process used in tesco

Strategic planning process used in tesco

All organizations need to expand themselves locally and globally. For this, they adopt and frame different strategies to succeed themselves. Thus, external environment is scanned thoroughly and analyzed.

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Later the strategies are adopted and implemented. Brief Overview of Tesco Tesco has expanded its business across the world. It is headquartered in Hertfordhire, UK.


Tesco globally has stores in 14 countries. The other services provided by Tesco are; banking, online shopping and insurance.

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Corporate Strategy Tesco ranks among the giant retailers having large number of stores. Their principle business strategy is to create value of shareholder though innovation and focus on satisfaction of customers. Following is the PEST analysis: Political Factors Before starting operations in any country, its political environment should be scanned thoroughly.

Many countries encourage foreign direct investments and supports retailers to start its operations in that country.

Starting operations in another country would help to get its people with more locally based, flexible and from average earning jobs to high paid earnings job.

Tesco has high workers turnover and they are offered high level of trustworthiness Retail Business Review, Technological factor Tesco pays high attention towards technological changes that are constant in any industry as it influences expansion and growth of Tesco Wilson and Gilligan, The main purpose behind remaining technologically advance is that both company and customers are satisfied and benefitted.

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The high level of satisfaction could be achieved when goods are readily available to its customers in the stores. Tesco is technologically efficient but usage of technology such as electronic scanners; electronic Point of Sale EPS and Electronic Funds Transfer Systems EFTS will also help to improve the distribution services and other inventory related activities.

Economical factors Economic factors have more influence on business operations of Tesco Veliyath and Fitzgerald, The increasing rate of unemployment due to recession is uncontrollable factor and could not be controlled by Tesco.

However, it could be expected that any slowdown in UK market will negatively affect the operations of Tesco which shows that the organization have greater risks of market concentration.

Environmental Factors Performing in ethical way is one of the major responsibilities of any organization. Therefore, Tesco aims to be a socially responsible company as it pays high attention to the practice of corporate social responsibility.With its new planning system and processes in place, Tesco is ideally placed to meet increasing customer demands for an ever- expanding range .

'John Dawson is recognized as one of the leading authorities on international retailing.

Strategic planning process used in tesco

Strategic Issues in International Retailing is a welcome addition to the field. An important aspect of the book is its thoughtful integration of both the conceptual and empirical perspective on the process of retail internationalization.

Published: Fri, 21 Apr Company Background. Tesco was founded by Jack Cohen, who sold surplus groceries in the markets of the London East End from The Tesco brand first appeared in . You can sign up to the free, easy to use, Durham 4 Community website to: search for funding schemes available for your group apply for funding get advice on producing your funding application The portal can be accessed directly through the link above or through the Durham County Council website.

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The Strategic Planning Process. In today's highly competitive business environment, budget-oriented planning or forecast-based planning methods are insufficient for a large corporation to survive and prosper. is the place to go to get the answers you need and to ask the questions you want.

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