Massive product recalls in the U. Inthe company has recalled 3.
Introduction What is marketing strategy Marketing strategy is one of the most important elements in an organization. It involves the process of formulating and implementing plans that aims at improving the competitive position of a company in the respective market Mercer,p.
|SWOT Analysis of Nissan Motors - Cheshnotes||Nissan Group US sales dips Nissan global sales up 3.|
Such activities may be short term or long term. Marketing strategy is also important because it helps in meeting the marketing objectives of a company Schnaars,p. In most cases, the marketing strategies are developed for a specific period of time preferably annually.
Such strategies involve the actions that a company will take towards accomplishing the set objectives. Developing a marketing strategy involves the scanning of the internal and external environment.
While developing marketing strategy, a marketing plan is used in deliberating on the specific steps that will be used in achieving the set goals Iyamabo,p. It is also important for the marketing team in an organization to ensure that the marketing strategy is in line with overall mission of the company.
The report analyses the current marketing stratgeies, current marketing mix, and current segmentation targeting and positioning and current differential advantages.
Based on the findings of the current situation, the report aims at providing recommendations of resolving the problems and gaps indentified. This is achieved by setting new objectives and goals and formulating a new marketing strategy and marketing mix.
Company Background Nissan is the second largest automobile manufacturer in Japan after Toyota. It is also one of the most profitable companies in the country. In the financial yearthe company reported an annual net income of 85 billion Japanese Yen.
This is equivalent to 1. The high levels of profitability has allowed it to finance different operations including the introduction of new car models that meet the expectations of consumers. Since its establishment inthe company has grown significantly by introducing new car models and increasing capacity.
Situational Analysis — Current strategies Current Marketing Strategies The current marketing strategy of Nissan in Japan could be analyzed in different perspective.
The analysis of the current marketing strategy could be analyzed as follows; Cost leadership Michael port developed three stratgeies that could be used by company in its respective market.
It is one of the main ways of improving the competitive advantage in the respective industry in which they operates. According to porter, such strategies could be summed up as; cost leadership, product differentiation and market segmentation.
Market segmentation is also referred to as Focus strategy Datta,p. This is a marketing strategy in which a company focuses on reducing the cost of production thus offering products to consumers at lower prices than the rivals. NISSAN has focused on ensuring that it produces cars at low cost thus offering at relatively lower prices than the rivals in the market.
One of the methods has been producing vehicles in large volumes. Increasing the volumes of output helps in spreading the total fixed costs over a wide range of units.
This implies that the cost per unit produced is lowered significantly. In the year endingthe company produced more thanunits of vehicles in Japan. Therefore, this mass production helped in reducing the unit costs. As a result, the company is able to offer the vehicles at low prices.
The company has also retained it operations costs at low levels as part of its cost leadership strategy.The concept of global strategy has become prominent in the international business and management literature in the s.
The aims of our paper are to render in brief the concept of global strategy and to highlight some of the main features of Nissan's strategy.
BAWAGAN, MATTHEW. BSBA – 3 BSBATQM PLANNING FOR QUALITY AND PRODUCTIVITY A Nissan Case Study 1. Enumerate and describe, with examples, which critical components of5/5(4).
Sep 12, · This report aims at conducting situational analysis of the current marketing strategy of NISSAN in JAPAN. The report analyses the current marketing stratgeies, current marketing mix, and current segmentation targeting and positioning and current differential advantages. August 27, 4 OEM’s Nissan considered this diversity to be a source of strength in managing a large global operation and it valued that the executive team could speak first-hand to the unique constraints and and business continuity planning for Nissan’s operations and .
– This paper aims to study Nissan's “go‐global” strategy. It aims to understand the various imperatives that a company needs to operate at multiple locations, how it chooses among various locations and how it goes about implementing the expansion plan considering a specific case of Nissan.
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